Customers

Visits per customer, by month

For each month, the left bar is everyone who visited that month, stacked by how many times they came (1×, 2×, 3×, 4×, 5–8×, 9+×). The right bar is new first-timers that month.

Cohort retention

Each row is the customers who took their first class in that month. The columns show the share of that group still active 1, 2, 3… months later. Month 0 is their signup month (100%). "Calendar month" needs a visit in that exact month; the 60/90-day views count anyone who visited within the trailing window, which is fairer to people who swap gyms and skip a month.